Brand Story > FANCL Philosophy



Established on the unique philosophy of MUTENKA (無添加), this holistic approach to beauty advocates a lifestyle that is fresh, pure and safe – one that is pared down to essentials, free of additives and stressful elements.

As the leading preservative-free beauty brand in Japan, FANCL MUTENKA products contain no potentially harmful preservatives and additives, only potent beauty agents that actively work to enhance your skin’s natural beauty. And because beauty begins with healthy cells, our products work from within.

Most of our products are packed for a 30-day supply; so the product stays fresh to the last drop. For added assurance, our products always carry the manufacturing date together with a freshness sticker and the FANCL Safety Standard (FSS) mark. We only attach it to products that meet our standards for safety, trust and gentleness. Skincare that you believe in: that’s our promise.

We work constantly at R&D to develop new and innovative products. To date, FANCL has over 400 products registered for patent, and we continue to pursue innovation in all aspects of operations, from ingredient formulation to packaging.

FANCL Research Institute